News for 'Target Marketing Solutions'

Britannia turns to new-age tech to beef up rural reach

Britannia turns to new-age tech to beef up rural reach

Rediff.com6 Jun 2018

Market experts say that of the total 600,000 villages in India, under two per cent or around 10,000 villages contribute to about half of the rural consumption in the country. Targeting these villages and ensuring that penetration is strong is key for most consumer goods companies.

How e-learning is changing the way India studies

How e-learning is changing the way India studies

Rediff.com7 Jun 2018

Convergence of online and offline is the new mantra which is changing the education map of the country.

GST needs a political fix, not a legal one

GST needs a political fix, not a legal one

Rediff.com10 Sep 2020

This is a moment when the leaders at the Centre and states must show true leadership for the sake of the country. And it is the top political leaders, not attorney generals or bureaucrats, who should be sitting together and settling this thorny issue of compensation, says Arvind Subramanian, former Chief Economic Adviser to the Government of India.

Prashant Kishor Doesn't Have A Magic Wand

Prashant Kishor Doesn't Have A Magic Wand

Rediff.com26 Apr 2022

Since when have elections become rocket science that you need to hire highly-priced specialists?And even if in the age of social media every party needs to present its best face, is Prashant Kishor the only one with such expertise, especially when his record is mixed with more losses than election wins to his credit? asks Virendra Kapoor.

A peek into Mukesh Ambani's big retail push

A peek into Mukesh Ambani's big retail push

Rediff.com26 Jul 2021

Mukesh Ambani's Reliance group has struck acquisition deals worth $4.2 billion with a dozen companies in just two years to expand its retail business. The latest purchase was of a majority stake in Justdial for Rs 3,497 crore. Elaborating on his acquisition strategy a few weeks ago during the AGM, Ambani stated that one of the key planks would be to acquire businesses that enhanced Reliance's offerings and experiences to customers and that they would be both physical and digital.

China eyes Pune for smart city projects

China eyes Pune for smart city projects

Rediff.com26 Dec 2014

Enters joint venture with Pune-based Unique Delta Force Security

The Mudra Mela Muddle

The Mudra Mela Muddle

Rediff.com13 Sep 2021

Not only has the Mudra loan mela generated no jobs, it has frittered away trillions of taxpayers' money and it's time to bury the scheme, argues Debashis Basu.

Will Piyush Goyal manage to clinch a trade deal with US

Will Piyush Goyal manage to clinch a trade deal with US

Rediff.com11 Nov 2019

The high point of the trip will be Goyal's meeting with US Trade Representative Robert Lighthizer on November 13, which is expected to see the USTR push India towards lower import duties in a broad range of areas.

Ashish Rajpal: The man who dreams of helping 10 million children learn

Ashish Rajpal: The man who dreams of helping 10 million children learn

Rediff.com7 Mar 2017

XSEED Education is a curriculum-and training-based learning solution that helps schools improve their teaching techniques. And its impact, even on students with dyslexia and dysgraphia, is remarkable.

The long-rumoured dollar rally in world markets is at hand

The long-rumoured dollar rally in world markets is at hand

Rediff.com1 Sep 2013

Don't catch falling knives or chase bear rallies no matter how enticing those eight pc green blips look. They may be mouse traps, warns Sonali Ranade

Emami keeps 'Fair And Handsome' for now, but with a noticeable tweak

Emami keeps 'Fair And Handsome' for now, but with a noticeable tweak

Rediff.com1 Dec 2020

Over the past few months, FMCG companies redefined their "fairness" offerings to make them more inclusive in the backdrop of the global movement "BlackLivesMatter".

Real estate saw $34 bn PE investment since 2014: Report

Real estate saw $34 bn PE investment since 2014: Report

Rediff.com30 Jul 2019

Knight Frank and Royal Institute of Chartered Surveyors in their report said that 10 million homes will be delivered by 2022 as targeted by the government.

Hero BPO to train corporates

Hero BPO to train corporates

Rediff.com13 Jan 2005

Wanted: Aircraft Carrier To Confront China

Wanted: Aircraft Carrier To Confront China

Rediff.com12 Nov 2021

In New Delhi's corridors of power, debate continues on whether the navy even needs a third aircraft carrier.

40 Years Ago and now: The Liril Girl showed how to target a state of mind

40 Years Ago and now: The Liril Girl showed how to target a state of mind

Rediff.com16 Oct 2014

The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.

Time ripe for structural changes in banking sector

Time ripe for structural changes in banking sector

Rediff.com14 Jun 2018

India has a unique window of opportunity to effectuate long-lasting structural change in its banking sector, says Riju Agrawal.

GE Healthcare innovates in India

GE Healthcare innovates in India

Rediff.com4 May 2009

Like so many other MNCs, it is targeting emerging markets, of which India represents a major chunk, as a critical growth area. But India is also rapidly becoming a key geography where some of the innovative products to address the market at the bottom of the pyramid are being developed.

Will the farmers get justice?

Will the farmers get justice?

Rediff.com19 Dec 2020

The government has the upper hand in the ongoing negotiations, and it is unclear if a real debate will happen, observes Tulika Narayan.

Borrowers spoilt for choice as banks cut loan rates

Borrowers spoilt for choice as banks cut loan rates

Rediff.com4 Mar 2021

Low home loan rates by banks could put large players in an advantageous position over smaller non-bank players, believe analysts.

L&T Infotech: 20 years is time for a facelift

L&T Infotech: 20 years is time for a facelift

Rediff.com16 May 2017

L&T Infotech hits the refresh button, rebrands itself as LTI With a new name, colour palette and business focus, L&T Infotech looks to break free of its past

Farmers should get more avenues to sell crops: PM

Farmers should get more avenues to sell crops: PM

Rediff.com1 Mar 2021

Without making any direct reference to the three new farm reform laws or to the three-month-old agitation by farmers, Modi said there is a need for expanding options for the country's farming community to sell agri produce.

'We are in business of helping people discover products'

'We are in business of helping people discover products'

Rediff.com8 Oct 2014

Nicolas Franchet, Facebook's global head of retail and e-commerce, talks to Business Standard about how the company can help e-commerce firms target customers.

8 companies buy back shares worth Rs 222 cr in Q1

8 companies buy back shares worth Rs 222 cr in Q1

Rediff.com24 Jul 2014

As many as eight companies have completed their share buyback plans in the first quarter of 2014-15, purchasing stocks worth nearly Rs 222 crore (Rs 2.22 billion) which is 75 per cent of the collective target.

What Will 2022 Bring The World?

What Will 2022 Bring The World?

Rediff.com1 Jan 2022

From Covid to climate change, Shankar Acharya's look at some of the trends and events that might shape 2022.

How IL&FS crisis has impacted non-banking finance companies

How IL&FS crisis has impacted non-banking finance companies

Rediff.com5 Mar 2021

For non-banks, the IL&FS crisis was nothing short of India's Lehman moment, which has for a foreseeable future reset the sector on multiple grounds.

Public may get COVID-19 vaccine by April

Public may get COVID-19 vaccine by April

Rediff.com22 Feb 2021

Anybody over 50 years of age or with co-morbidities can get a date, place and time of choice for getting the vaccine shots.

Is Reliance Jio's 5G plan realistic?

Is Reliance Jio's 5G plan realistic?

Rediff.com23 Dec 2020

Surajeet Das Gupta explains why Mukesh Ambani's target is by no means impossible.

Adobe may spend more in India

Adobe may spend more in India

Rediff.com12 May 2008

Software solutions provider Adobe India might overshoot its investment target of around Rs 800 crore (Rs 8 billion), which was announced in 2006 for a period of five years. In India, the company is aiming for a growth rate of 50 per cent in the next few years.

10 HOT courses for working professionals

10 HOT courses for working professionals

Rediff.com2 Dec 2020

Sanjeev Goel, business head, Manipal ProLearn, lists 10 courses that are currently most suitable for working professionals to upskill or reskill to ensure they remain of value in the job market and in future-ready organisations.

India's buildings sector to grow by 6.6% in 2020: Fitch

India's buildings sector to grow by 6.6% in 2020: Fitch

Rediff.com30 Dec 2019

With funds more readily available, Fitch expects a portion of stalled housing projects to resume construction, and this will feed into its forecasts for India's buildings sector growth in the short term.

Summer stocks for your portfolio

Summer stocks for your portfolio

Rediff.com8 May 2019

Given the school break, this is the peak travel season and companies catering to the 'friends and family' segment are expected to gain.

'There is no standard definition of a smart city'

'There is no standard definition of a smart city'

Rediff.com24 Jun 2015

Airports and hotels are among the smartest buildings.

After eating into Apple's share in China, Vivo sets eyes on India

After eating into Apple's share in China, Vivo sets eyes on India

Rediff.com3 Dec 2014

Vivo, a brand of BBK Communication Technology that makes smart devices such as 4G Xshot handset, is now set to enter the fastest-growing smartphone market in India with the first launch planned later this month.

Why India's exports of fruit and vegetables have dipped

Why India's exports of fruit and vegetables have dipped

Rediff.com27 Dec 2017

Experts call for consistency in government policies to enable Indian exporters to frame a long-term strategy.

How Ikea plans to woo Indians

How Ikea plans to woo Indians

Rediff.com18 Jan 2018

Pricing isn't at the heart of Ikea's strategy. It is understanding how Indians live.

GST on mobile phones hiked to 18%, makers cry foul

GST on mobile phones hiked to 18%, makers cry foul

Rediff.com14 Mar 2020

The GST rate on mobile phones will be hiked to 18 per cent while that on maintenance repair overhaul (MRO) services for aircraft will be lowered to 5 per cent with effect from April 1, Finance Minister Nirmala Sitharaman said on Saturday. The GST rate on handmade and machine-made matchsticks has been rationalised to 12 per cent from 5 per cent and 18 per cent respectively.

ASK DR JAIN: How do I make my curly hair straight?

ASK DR JAIN: How do I make my curly hair straight?

Rediff.com18 Oct 2021

Tackle your hair and skin problems with expert help from Dr Dinesh Jain.

IT, pharma firms have lion's share biz travel spend

IT, pharma firms have lion's share biz travel spend

Rediff.com19 Jan 2017

Apart from IT and pharma, the lead spenders in travel are construction, automobile and metals and mining companies and together these sectors accounted for 82 per cent of business travel spend in India in 2015, up from 78 per cent in 2013.

Indo-US trade deal caught in ICT web

Indo-US trade deal caught in ICT web

Rediff.com26 Sep 2019

ICT products make up a minuscule $ 407 million, out of the $ 35.54 billion of total inbound shipments from the US, as of now.